With digital transformation reshaping Morocco’s job market, digital skills have become essential in 2025. Companies, from startups in Casablanca to multinationals in Rabat, are seeking candidates proficient in areas like coding, digital marketing, data analysis, and cybersecurity. According to the National Agency for the Promotion of Employment and Skills (ANAPEC), tech-related jobs will account for 20% of new opportunities by 2027.
**Why are digital skills critical?** Sectors like IT, finance, and e-commerce are experiencing rapid growth in Morocco. For instance, online platforms like Jumia require experts in SEO and content management. Additionally, the Morocco Digital 2030 Plan encourages technology adoption in SMEs, increasing demand for cloud computing and AI skills.
**How to acquire these skills?** Start with online learning platforms like Coursera, Udemy, or 1337 Coding School, which offer free or affordable courses. ANAPEC training programs and universities like Al Akhawayn provide certifications in data analysis and web development. Participate in hackathons or tech events in Marrakech to network and practice.
**Tips to stand out** : Build a digital portfolio (e.g., a GitHub profile for coders or a blog for marketers). Earn recognized certifications, such as Google Analytics or AWS. Finally, stay updated on trends via blogs like Travail.ma’s. By investing in these skills, you’ll be ready to seize opportunities in an evolving market.